Resources
Great research isn’t just about gathering data—it’s about shifting how we think, work, and make decisions. Even small steps, like asking questions at the right time or looking at a problem from a new angle, can set you on a better path.
The resources here make research easy to explore and even easier to apply.
Start anywhere—no experience required.
Case Study Library – See research in action across the outdoor industry.
Method Glossary – Demystifying the tools that drive smart decision-making.
Newsletter Archive – Actionable insights and practical tips, updated regularly.
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If and when you're ready to take research further, I'm here when you need me.
Case Study Library: Research in Action
This Case Study Library showcases how small but mighty research efforts can drive big impact in the outdoor industry.
Each case study explores how businesses can use research to:
🚀 Boost Sales – Improve conversions, optimize marketing, and remove barriers to purchase
⚡ Reduce Costs – Streamline operations, minimize product returns, and improve efficiency
✨ Strengthen Brand – Build customer trust, improve ratings and reviews, and enhance reputation
These 50+ case studies—drawn from real-world scenarios but anonymized and adapted—offer insights into common business challenges and how research can uncover solutions.
If they spark any ideas or questions, let’s connect.
Reach out anytime.
🚀 Boost Sales
⚡ Reduce Costs
✨ Strengthen Brand
Methods Glossary
After exploring the case studies, you might want a deeper look at the research methods behind them.
This glossary provides an expanded list of methods—complete with pros and cons, real-world use cases, and outdoor industry examples of how insights have been applied.
Newsletter Archive
Another source for quick, actionable insights.
Missed an issue? No problem. Our past newsletters are packed with research-backed strategies, usability tips, and real-world case studies to help you optimize digital experiences, improve customer engagement, and refine product decisions.
🔹 Search & Browse – Explore past topics, from conversion optimization to field research best practices.
🔹 Apply the Insights – Each issue includes actionable steps you can test today.
🔹 Never Miss Out – Sign up above to get the latest insights delivered straight to your inbox.
Browse the Archive →
(Newsletter issues pair very well with the DIY Research Toolkit.)
Issue #3 – The “5-Why” Method: Are You Solving the Right Customer Problem?
Issue #2 – The 1-Click Rule: Are Customers Struggling to Take Action?
Issue #1 – The 5-Second Test: Is Your Homepage Confusing Customers?