Pricing
Scouting the Path Ahead
Research should do more than answer a question. It should strengthen how your business decides.
Scouted Path brings focus to what drives customer decisions and how your product performs in real-world use so every dollar you invest is grounded in evidence.
The result is clearer priorities, cross-team alignment, and decisions that improve product, marketing, and customer experience with intention.
On-Demand Studies
Velocity & Clarity
Fast, focused research designed to inform one critical decision.
Starting at $1,750
Clear answer to a specific question
Minimal lift for your team
Decision-ready insight with clear implications and next steps
Examples include: website friction, messaging validation, product refinement, first-use experience
Focused insight. Instant momentum.
Research Packages
Structured Depth
Multi-study projects built for business decisions that require greater rigor and deeper insight.
Starting at $3,500 (12-week engagement)
2–4 coordinated studies within a unified learning arc
Cross-study synthesis connecting patterns and implications
Insight → Action framework (Now / Next / Later priorities)
Reusable assets: Insights Tracker and Decision Log
Multiple studies reveal patterns that don’t show up in isolation, helping drive better decisions.
Deeper insight. Stronger impact.
Customer Understanding Engine (CUE)
End-to-End Customer Visibility
An always-on system for understanding your customer experience over time.
CUE integrates coordinated surveys, built-in interviews, continuous tracking, and ongoing interpretation into a single system that evolves as your business grows.
Build the Engine
System Design & Implementation — $4,500 (one-time)
System design and implementation, including survey architecture, dashboards, and reporting foundation.
Run the Engine
Milestone Model — starting at $4,000 per year
Structured insight delivered at key points in time.
Checkpoints at Day 30, 60, and 120 to ensure system health and data quality
Two system reports: Month 6 and Month 12
Clear, decision-ready analysis across the customer journey
Stewardship Model — starting at $2,000 per month
A fully supported system where customer signal is actively tracked, interpreted, and developed over time.
Ongoing tracking and interpretation across the customer journey
Monthly reporting and synthesis of meaningful changes
Active support for product, marketing, and customer experience decisions
From Day 1, you gain clear visibility into what drives decisions, where experience breaks down, and what strengthens long-term satisfaction.
Continuous clarity. Compounding insight. Organizational confidence.
Not sure where to begin?
I’d love to hear about your business, understand your challenges, and talk about where research could make an impact.
From there, we can explore how to shape an approach that fits your goals, budget, and timeline—and whether I’m the right fit to help.
Why Does This Cost So Much?
A small fraction of the savings gained from more informed decision-making.
Research is one of the most valuable investments you can make. It reduces uncertainty, uncovers opportunities, and provides the insights your business needs to adapt, grow, and stay ahead in a competitive market.
More than just gathering data, research creates clarity, reveals opportunities, and focuses efforts where they’ll have the greatest impact.
The dividends of this investment? Stronger customer connections, more efficient product development, and a brand that stands out—giving you a clear path forward.
Why Does This Cost So Little?
Many agencies charge 2-3x more for a single study.
The value of research isn’t measured by how much is spent—it’s in the clarity and actionability of the insights. By focusing on what truly drives results, I ensure research delivers meaningful impact, not just data.
I bring years of expertise, a strategic approach, and a sharp focus on uncovering the insights that matter most to your business.
As a Company of One, I work directly with you—shortening communication chains, moving from plan to execution quickly, and adapting in real time to the nuances of each project.
Research is a collaborative, evolving process that takes time and commitment. A more targeted, ongoing approach builds a stronger foundation for decision-making—and because it prioritizes focus and efficiency, it also happens to be more cost-effective.