Pricing
Scouting the Path Ahead – Navigate Challenges with Clarity & Confidence
Great research doesn’t just answer questions—it grounds every decision in real-world insights, ensuring every dollar you invest moves your business forward.
The result? A business that anticipates challenges, adapts to market needs, and delivers best-in-class experiences.
Flexible research solutions designed to fit your needs:
Research Starters
Quick insights to guide key decisions.
Starting at $950 (details below)
Customer interviews to uncover key decision drivers
Youtube review analysis to identify brand perception & messaging gaps
Website task testing to spot usability friction points
Preference testing to refine branding, messaging, or design
Research Project
In-depth research designed around your business needs.
Starting at $2,500
up to 5 targeted research methods (e.g., usability testing, customer interviews, journey mapping, competitive benchmarking)
Clear, data-backed insights with an actionable roadmap
Custom deliverables tailored to your business needs
Ongoing Research Work
Continuous insights for businesses committed to research.
Starting at $7,500 (per month)
Up to 100 hours of dedicated research support per month
Quarterly deep-dive studies for long-term strategy
Priority scheduling for new research needs
Custom reports & strategy sessions tailored to your goals
3-month initial commitment, then month-to-month flexibility
Why Does This Cost So Much?
A small fraction of the savings gained from more informed decision-making.
Research is one of the most valuable investments you can make. It reduces uncertainty, uncovers opportunities, and provides the insights your business needs to adapt, grow, and stay ahead in a competitive market.
More than just gathering data, research creates clarity, reveals opportunities, and focuses efforts where they’ll have the greatest impact.
The dividends of this investment? Stronger customer connections, more efficient product development, and a brand that stands out—giving you a clear path forward.
Why Does This Cost So Little?
Many agencies charge 2-3x more for a single study.
The value of research isn’t measured by how much is spent—it’s in the clarity and actionability of the insights. By focusing on what truly drives results, I ensure research delivers meaningful impact, not just data.
I bring years of expertise, a strategic approach, and a sharp focus on uncovering the insights that matter most to your business.
As a Company of One, I work directly with you—shortening communication chains, moving from plan to execution quickly, and adapting in real time to the nuances of each project.
Research is a collaborative, evolving process that takes time and commitment. A more targeted, ongoing approach builds a stronger foundation for decision-making—and because it prioritizes focus and efficiency, it also happens to be more cost-effective.
I’d love to hear about your business, understand your challenges, and talk about where research could make an impact.
From there, we can explore how to shape an approach that fits your goals, budget, and timeline—and whether I’m the right fit to help.
Research Starters
Start Small. Learn Fast. Begin Your Research Journey.
When everything feels like a priority, knowing where to start can be the hardest part. That’s why I created Research Starters—quick, focused studies that help you uncover key insights and determine where research will have the most impact.
Each Starter helps you pinpoint opportunities, reduce guesswork, and build momentum toward meaningful improvements. Whether you're looking to refine your messaging, improve your website, or better understand your customers, these studies deliver real-world insights quickly and with a straightforward process.
Think of these as your first step toward clearer insights and more confident decisions. Once you see what’s working (and what’s not), you’ll know exactly where additional research can drive the most impact.
Whether you want to boost sales, improve efficiency, or strengthen your brand, even small insights can lead to big improvements. Let’s connect and explore the best place to start.
Starter 1: See Your Business Through Your Customers' Eyes
You have an idea of what customers are doing—but do you know why?
Understanding what drives their decisions, what keeps them coming back, and what almost made them walk away is the key to unlocking more sales, stronger retention, and better customer experiences.
🔹 What made them choose you? (so you can do more of what’s working)
🔹 What almost stopped them? (so you can remove roadblocks before they cost you a sale)
🔹 What exceeded their expectations? (so you can turn more customers into raving fans)
🔹 What left them frustrated? (so you can fix what’s broken before it drives others away)
🔹 What would bring them back? (so you can win over past customers again)
💡 A little perspective can go a long way—this is an easy way to start learning what really matters to your customers.
How It Works:
We choose which customers to learn from (recent buyers, those who abandoned a cart, first-timers, reviewers, or lapsed customers).
I conduct 8-10 in-depth interviews to uncover their experience in their own words.
You get an actionable snapshot of what’s working, what’s not, and where to dig deeper.
Why It’s Worth It:
✔️ No guesswork—just real answers from real customers.
✔️ Fast insights, big impact—small tweaks today can lead to major improvements.
✔️ Low effort, high value—we handle the research, you get the results.
Hearing directly from customers helps you understand what’s working, what’s holding them back, and where opportunities exist to improve their experience.
Starter 2: What Are Customers Really Saying About Your Brand?
Your customers are talking about you. Are you listening?
Potential buyers rely on YouTube reviews to guide their decisions—but what’s actually influencing them?
🔹 What’s convincing people to buy (so you can double down on what’s working)
🔹 What’s causing hesitation (so you can remove barriers before they cost you a sale)
🔹 How your product compares to competitors (so you know where you stand in the market)
🔹 How your brand is perceived (so you can strengthen trust and credibility)
🔹 Where your messaging isn’t landing (so customers clearly understand your product’s value)
💡 Customers already trust these reviews—now you can turn them into insights. We analyze patterns, highlight key themes, and surface what matters most, so you can refine your messaging, branding, and positioning with confidence.
How It Works:
I collect the top 10-15 YouTube reviews of your product or service, ensuring a mix of perspectives and reviewer credibility.
I break down the patterns—what convinces people to buy, what raises hesitation, and how you compare to competitors.
You receive a structured, insight-rich report with key themes, messaging takeaways, and specific opportunities to improve customer trust, engagement, and positioning.
Why It’s Worth It:
✔️ Unfiltered feedback at scale—real-world insights, no outreach required.
✔️ See what’s shaping customer decisions—straight from the voices they trust.
✔️ Low effort, high value—we do the research, you get the clarity.
Your customers are already talking about your product—this analysis helps you make sense of what they’re saying and fine-tune your messaging, branding, and product experience based on real-world feedback.
Starter 3: Can Customers Find What They're Looking For?
Your website isn’t just a storefront—it’s where customers make real decisions about your products, services, and brand.
We observe real customers as they complete key tasks with real goals in mind, uncovering where they feel confident, where they hesitate, and what they need to move forward.
🔹 How customers naturally approach a task. (so you can match their expectations instead of forcing them into a system that doesn’t work for them)
🔹 Where they pause, hesitate, or feel unsure. (so you can remove sources of frustration before they leave your site)
🔹 What information they seek at each step. (so you can provide the right details at the right time)
🔹 What they say out loud as they move through the process. (so you can hear in real time what’s working—and what’s not)
💡 More than clicks—we capture how customers think. Instead of just watching where they go, we listen as they navigate, uncovering how they make decisions in the moment.
How It Works:
I test 5-7 customers as they complete essential website tasks (such as finding a product, booking a service, or checking out).
I observe their natural approach, ask clarifying questions, and uncover what’s helping, or hurting, their experience.
You receive an actionable report detailing what’s clear, what’s confusing, and where you can make improvements.
Why It’s Worth It:
✔️ See how customers actually approach key tasks—step by step.
✔️ Find small roadblocks before they become big frustrations.
✔️ Low effort, high value—we guide the sessions, you get the insights.
Task analysis reveals where users succeed, where they struggle, and how small tweaks can make a big impact on engagement and conversions.
Starter 4: What Feels Right to Your Customers? Let’s Find Out.
Your brand, design, and messaging don’t just communicate information—they create/evoke feelings.
When customers interact with your website, product packaging, or marketing, their first reaction is often instinctive. Does it feel premium? Trustworthy? Adventurous? Innovative? Those split-second impressions matter—and we help you understand and leverage them.
🔹 Branding & packaging (Does it feel high-end, rugged, or sustainable?)
🔹 Website messaging (Does it sound clear, exciting, or trustworthy?)
🔹 Product photography & imagery (Do action shots or clean product shots feel more authentic?)
🔹 Feature prioritization (Which new feature feels most useful or exciting?)
💡 Great design doesn’t just look good—it feels right. Customers may not always articulate why they trust, prefer, or connect with something, but their instincts shape their decisions. Our structured approach captures those instincts and turns them into insights you can act on.
How It Works:
Customers are presented with multiple versions of a design, message, or feature and react naturally—expressing what draws them in, what feels off, and why.
I conduct analysis of their thoughts, feelings, and descriptions to uncover deeper patterns in perception and preference.
You receive a structured, data-backed report with insights to refine your design, strengthen messaging, and create a deeper connection with your audience.
Why It’s Worth It:
✔️ See how customers emotionally connect with your brand, not just what they like or dislike.
✔️ Make informed creative choices with confidence.
✔️ Low effort, high value—we run the test, you get the insights.
By understanding what draws them in and what doesn’t, you can refine your designs, messaging, and product experience to create stronger, more meaningful connections.