Engagement Model

At Scouted Path, transparency and collaboration are at the center of my approach. I work independently and efficiently, but you’re involved every step of the way.

From the first conversation to the final implementation you’ll receive:

  • A clear research plan outlining goals, scope, and timeline

  • Regular updates so you know what’s happening and when

  • Actionable insights that directly support your business decisions

  • Guidance on applying findings so research translates into real impact

Throughout the entire process, I maintain open communication and provide you with all necessary documentation, plans, and reports. 

My aim is to deliver real insights that drive meaningful impact in days and weeks, not months. 

Below is an outline of how we’d work together to do just that. 

1 Discovery

What matters most to your business

  • Align research goals to your business priorities

  • Define scope, timelines, and budget

  • Identify key challenges and opportunities

  • Develop a comprehensive research plan for your review and approval

  • Plan for implementation from the outset to ensure actionable results

2 Research Execution

Capture what matters, where it matters

  • Select research methods tailored to your goals

  • Gather data from real customers and real-world contexts

  • Identify patterns and trends that reveal key insights

  • Provide regular updates with opportunities to observe research in action

3 Analysis & Insights

Turn data into meaningful insights and clear next steps

  • Interpret findings to identify opportunities and challenges

  • Convert insights into actionable business recommendations

  • Deliver a detailed Research Report (document) and Summary Presentation (deck)

  • Ensure findings are framed in the context of your business goals

4 Implementation

Research is only valuable if it’s applied

  • Tie findings back to business objectives and implementation plans

  • Guide prioritization and execution of recommendations

  • Support in tracking progress and measuring impact

  • Assist in applying insights to enhance products, services, and customer experience

  • Help integrate research findings into future product / service development

Tools for the Job

Research with Scouted Path is cost-effective, efficient, and actionable—delivering real insights that drive meaningful impact.

Whether refining an existing offering or exploring new opportunities, research reveals not just what customers say and do, but the deeper motivations, behaviors, and unmet needs that shape their decisions. These insights ensure the right problems are solved in the right ways. 

By applying a wide range of research methods, guesswork is replaced by understanding, and assumptions are replaced with evidence. 

The core methods below provide a strong foundation, but they’re only a starting point—part of a broader set of capabilities designed to uncover deeper insights, reduce risk, and create a clear path toward achieving your business goals.

Journey Mapping – Identify pain points in the customer experience from discovery to purchase to use.

Surveys & Interviews – Gather insights on customer attitudes, behaviors, preferences, and pain points.

Usability Testing – Evaluate websites and apps, products and gear, services and experiences.

Field Research – Observe and analyze customers interacting with products and services in real-world environments.

A more complete list of research methods, with outdoor use cases and implementation examples can be found in the Glossary on the Resources page.

Research in Action

This Case Study Library showcases how small but mighty research efforts can drive big impact in the outdoor industry.

Each case study explores how businesses can use research to:

🚀 Boost Sales – Improve conversions, optimize marketing, and remove barriers to purchase
⚡ Reduce Costs – Streamline operations, minimize product returns, and improve efficiency
✨ Strengthen Brand – Build customer trust, improve ratings and reviews, and enhance reputation

These 50+ case studies—drawn from real-world scenarios but anonymized and adapted—offer insights into common business challenges and how research can uncover solutions.

If they spark any ideas or questions, let’s connect.

🗓️ Reach out anytime.