Research that makes life outdoors even better
Life outdoors is great. Even when it isn’t great, it’s still great.
Time with friends and family is better outdoors. Food, exercise, play, even books—are all better outdoors.
From what we wear and how we get there, to exploring and pushing our limits, there are hundreds of businesses creating products, services, and technologies that make our time outdoors more accessible, reliable, and enjoyable.
Scouted Path exists to support these businesses.
How research at Scouted Path can help your business:
🚀Boost Sales
✔️ Identify unmet customer needs
✔️ Remove barriers to purchase
✔️ Prioritize updates and features
✔️ Optimize pricing and messaging
✔️ Maximize customer lifetime value
✔️ Expand into new markets
⚡Reduce Costs
✔️ Streamline product development
✔️ Minimize development costs
✔️ Reduce customer service workload
✔️ Minimize returns and usability issues
✔️ Reduce costly redesigns and product failures
✨Strengthen Brand
✔️ Build trust and brand loyalty
✔️ Optimize marketing campaigns
✔️ Identify and address customer pain points
✔️ Boost ratings, reviews, and industry credibility
✔️ Convince distributors of product value
The data points become the way points.
Research Insights → Informed Decisions
Whether your customers are navigating a website, evaluating gear, or relying on your products out in the field, research isn’t just about gathering data – it’s about bringing the human perspective into decision-making.
Scouted Path specializes in Experience Design Research (XDR) – a hands-on, mixed methods approach to deepening our understanding of customer needs, behaviors, and pain points.
This research approach is purpose-built for turning data into meaningful action.
When research insights are integrated into how a business thinks and works, the data points become the way points, guiding decisions that create not just better products, but better outdoor experiences for all of us.
The data points become the way points.
Informed Decisions → Reduce Risk & Discover Opportunities
Adventure—whether in the outdoors or in business—comes with discomfort, uncertainty, and risk. It’s the price we pay for a life built around the outdoors.
Challenges aren’t just inevitable, they’re part of the experience. But success isn’t about avoiding challenges, it’s about our ability to understand, prepare, and adapt.
The key is shifting from reacting to challenges to anticipating them.
In the long run, proactive beats reactive every time. We stand a much better chance of reaching our goals if we scout the path ahead.
Still, there are no guarantees: weather shifts, terrain changes, and things rarely go exactly as planned. Scouting ahead doesn’t eliminate obstacles but it does help us identify them early, navigate them wisely, and adjust course as needed.
Experience Design Research (XDR) is our essential scouting tool. With more informed decisions, the data points become the waypoints, empowering businesses to anticipate challenges, reduce risk, and uncover the hidden opportunities within those challenges.
Below are common challenges businesses face, each with their own unique set of obstacles.
Do any sound familiar? What would you add to this list?
🚀Boost Sales
🎯 Stay ahead of evolving customer needs
🎯 Smooth the path to purchase
🎯 Optimize pricing for both value and profitability
🎯 Bridge gap between online and in-person sales
🎯 Find the best opportunities for expansion
⚡Reduce Costs
🎯 Turn returns and support trends into improvement opportunities
🎯 Prioritize product ideas with confidence
🎯 Keep development efficient and cost-effective
🎯 Fix small friction points before they become big problems
🎯 Reduce the risk of costly redesigns
✨Strengthen Brand
🎯 Anticipate and exceed customer expectations
🎯 Build trust at every touchpoint
🎯 Foster loyalty and repeat business
🎯 Ensure marketing messages resonate with the right audience
🎯 Make your product the clear choice for retailers and distributors